Rolex on Rodeo
Store party at Rolex on Rodeo. Photo by Felix Salzman/LookBookLA.
Rodeo Drive got more bling June 21. A Rolex boutique officially opened on Beverly Hills’ iconic luxury street with a discrete store debut party.
The 1,250-square-foot boutique is located at 360 N. Rodeo Dr., on the former site of the street’s Valentino store. The interior of the Rolex boutique was designed by architects of the venerable Swiss luxury watchmaker.The Rodeo boutique offers Rolex’s stainless steel watches as well as gold and platinum timepieces. Also at the boutique, Rolex sports models such as the Explorer, the Daytona and the waterproof Submariner.
By August, a boutique for Patek Philippe luxury timepiece brand is scheduled to open adjacent to the Rodeo Rolex store. Both boutiques are owned by veteran Beverly Hills luxury goods shop Gearys Beverly Hills.
Tom Blumenthal, chief executive officer of Gearys Beverly Hills and owner of Rodeo Drive's new Rolex boutique. Photo by Felix Salzman/LookBookLA.
