Tokidoki X Ju-Ju-Be

Tokidoki x Ju-Ju-Be bag

The Tokidoki brand was embraced by the young-at-heart. Now it’s really going to the babies.

The Los Angeles-based brand famous for its colorful cartoon characters and its ironic take on pop culture recently launcheda collaboration with Ju-Ju-Be, a maker of diaper bags and accessories for moms. Think of bags with crumb drains and mommy pockets, printed with Tokidoki characters like Adios the adorable cartoon ghoul. Guess that means there’s no more room for Gumby or Barney the Dinosaur? Retail price points for the bags range from $18 to $188.