SwimSpot Pop-Up at Santa Monica Place. Photo courtesy of SwimSpot
SWIM STORE UNVEILS POP-UP SHOPS
SwimSpot Pops
The weather is warming up, and swimwear retailer SwimSpot hopes to make a splash with a handful of pop-up shops. One opened at Santa Monica Place mall last month, another opened at Mission Viejo Mall in Orange County. Other SwimSpot pop-ups are located in Santa Barbara, Calif. and Los Angeles' Sherman Oaks neighborhood.
At all SwimSpot locations consumers can schedule a free swimwear styling session with a “fit specialist.” The specialist will consult shoppers on what swimwear brands will fit them best. In addition to the pop-ups, SwimSpot runs 3 permanent boutiques and two outlet shops in California. It also runs a couple of locations in Arizona.
