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Sanctuary Clothing Rolls Out Shops-in-Shop at Macy’s, Dillards
Sanctuary Clothing, a women’s collection based in Burbank, Calif., is preparing to roll out a fleet of shops-in-shop at Macy’s and Dillard’s department stores, said Ken Polanco, Sanctuary’s chief executive officer.
On Sept. 1, Sanctuary will roll out 150 shops-in-shop at Macy’s. The stores’ sizes will range from 500 square feet to 1,000 square feet. It will primarily sell its Sanctuary label, which started out as a bottoms line but grew into an entire collection ranging from daytime to evening fashions. The shops-in-shop will be decorated with natural wood tables and gallery-like white walls, Polanco said.
Also on Sept. 1, the brand will roll out 90 shops-in-shop across the South at Dillard’s department stores.
Sanctuary is introducing a new website (www.sanctuaryclothing.com) by the end of the month. “We try to make it more interactive with consumers,” Polanco said. Viewers can access video and pictures from Sanctuary’s photo shoots; the brand’s designers will write more blogs; and Debra Polanco, the brand’s creative director, also Ken’s wife and business partner, will highlight trends of the month on the company’s website.
In 2012, the company started Sanctuary Femme, an intimates and a sleepwear line that is made by a licensee, ESP Group, based in Los Angeles.
Polanco forecast that Sanctuary Clothing will make $60 million in 2013.
