“This is the perfect place for us. We wanted to create a [comfortable] atmosphere for our clients, like a Soho House for fashion,” said Stylehaüs Chief Executive Officer Marina Monroe, who also became executive style director of The Grove with the move.

“This is the perfect place for us. We wanted to create a [comfortable] atmosphere for our clients, like a Soho House for fashion,” said Stylehaüs Chief Executive Officer Marina Monroe, who also became executive style director of The Grove with the move.

GROVE'N

Stylehaüs: New Styling Concept Opens at The Grove

Stylehaüs, the members-only styling service founded by Marina Monroe, relocated to The Grove lifestyle center in Los Angeles, where shoppers have access to the 1,000-square-foot lounge and the opportunity to join the service, which provides members with a personal stylist. “This is the perfect place for us. We wanted to create a [comfortable] atmosphere for our clients, like a Soho House for fashion,” said Stylehaüs Chief Executive Officer Monroe, who also became executive style director of The Grove with the move.

Monroe will be a part of The Grove’s new mobile-app service that keeps fashionistas up-to-date with a “Style Alarm,” which updates users with styling advice and items of the day. She also contributes to The Grove’s “The List” blog, featuring fashion news and trend forecasting.

Monroe launched her company last year on Los Angeles’ Melrose Place, where she created an in-house styling team that combines a showroom filled with men’s and women’s fashionable treasures from around the globe with one-of-a-kind vintage pieces and decadent jewelry.

Monroe’s 10 years in the fashion industry include personal styling and shopping, studio services, and managing boutiques. With Stylehaüs, she envisioned “a new retail model that merged all the different aspects of fashion,” designed to “help people create a look with different level price points and different merchandise [options]” and curated by leading tastemakers, Monroe said.

“Everyone wants a celebrity stylist like a Rachel Zoe—especially in Los Angeles—but [high-profile] stylists are not really accessible and are reserved for people that can afford [their services]. We wanted to find a [platform] where a client can have a personal stylist but at a more affordable rate,” Monroe said. “The everyday woman could really use this service. There are so many women that work all day and don’t have time to shop. We are there to make it easier on them.”

The Stylehaüs team consists of about 25 stylists, styling assistants and buyers who offer private shopping assistance, 24-hour style concierge, at-home consultations and next season’s trend offerings, Monroe explained.

The most recent addition to the team is a men’s stylist who will offer custom-tailored suits. There is also a vintage expert who attends estate sales to research vintage apparel and accessories. Clients can purchase a special, one-of-a-kind Chanel, Givenchy, Balenciaga or Moschino piece that can “bring out a client’s personal style,” Monroe said.

Customers apply for membership online and answer questions about their lifestyle and fashion and style preferences. Stylists are then assigned to a client based on the clientele’s aesthetic. Stylehaüs offers three types of membership. “The Day Pass” ($100) includes a one-hour appointment with a stylist, a consultation and customized pulling. “The Grove VIP” ($200) offers a two-hour personal shopping experience at The Grove and access to shopping the Stylehaüs collection. The $1,000 annual membership includes a personal stylist throughout the year; two at-home closet consolations; emergency, on-call, ship–out of town services; exclusive access to upcoming seasons’ collections; and unlimited 24-hour access to the lounge.

“The two closet consultations help us get to know our clients,” Monroe said.

Stylehaüs’ stylists do not work on commission, Monroe said. It is not about making a sale or a purchase but rather helping clients with their shopping needs based on their budget, she added.

“We go through their wardrobe and pull looks together, tailor anything that is older, decide what it is they may be missing in their wardrobe and what staple items should be invested on,” Monroe said.

At the Stylehaüs lounge, clients may enjoy a cocktail or a fine liquor while a stylist pulls anything from a vintage YSL gown to more accessible garments such as a leather jacket from Vena Cava, as well as independent local designers such as Odylyne.

To that end, Stylehaüs also carries a mix of labels to suit a range of budgets.

“You can find fun Supra sneakers for $100 or our custom-made, limited-edition Swarovski-crystal heels that come in at a higher price point,” Monroe said.

“We don’t want to put ourselves in a price bubble. Clients sometimes think they are either the Intermix or Gucci shopper, and they don’t realize they can learn how to be both,” she said. λ