Rokit menswear line is a Los Angeles–based lifestyle brand that bridges the subcultures of skate and street basketball.
E-commerce powerhouse Revolve clothing has added another line to its roster with the launch of Grlfrnd denim, a made–in–Los Angeles vintage-inspired denim collection that is produced by Alliance Apparel, the manufacturing business acquired by Revolve last year.
A small group of Southern California fashion and accessories labels hosted OC Mix, a mini trade show held April 18–19 in a space within the Irvine, Calif., headquarters of Z Supply LLC.
Fashion veterans Cedric and Yves Benaroch, the creators of 2B Free clothing, made a mark with Hollywood’s celebrity sensations in early 2001. The heavily graphic loungewear of 2B was a precursor to the debut of their new line, Yeba, which stands for “You’re Everything Beautiful Always,” and exclusively launched on their website in March.
Staud clothing is a customizable luxury line that takes women virtually to the design table.
Swim New Resource
Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.
New Swim Resource
When Lisa Hackwith launched her swimwear company, Hackwith Design Co., in 2013, she had a mission to produce quality, sustainable, locally made clothing.
The husband-and-wife team behind the line Varley, Lara and Ben Mead, split their time between the U.S. and Europe, which gives the London-born, California-inspired luxury lifestyle brand the sophistication of London and the ease of California.
James Cox is looking to put knitting needles—and knit menswear designs—into the hands of home knitters with a collection of knitting kits.
Graphic tees—specifically, street, skate and athletic wear—have had an impact on the apparel industry. Whether T-shirts are mass-produced as part of the fast-fashion trend or cut from quality fabrics, there always seems to be a place for them in the market.