Agenda X Lazy Oaf cap. Courtesy of Agenda
WHAT THE VIPS WILL BE WEARING AT AGENDA
New Agenda Show: New Caps
Agenda is gearing up for the biggest trade show on its calendar, which runs July 25-26 at Long Beach Convention Center, with the help of some hats.
The streetwear, fashion and action sports trade show producer traditionally marks each show with caps made in partnership with its exhibiting brands. The caps are typically handed out to VIPs. In the past, the caps have been sold on eBay for more than $100.
Since the upcoming Long Beach show will introduce a women’s section, Agenda will introduce a cap by one of the vendors exhibiting in its women's section, and the honor goes to UK-label Lazy Oaf.
Other July 2013 show caps were made by design company Peas & Carrots International and creative agency The Pancake Epidemic. Another show cap is pink, but it is not necessarily made for women. It’s a cap made by The Girl Skateboard Company, which celebrates its 20th anniversary.
