ALTERNATIVE APPAREL GRANTS $1,000 TO COMMUNITY GARDEN

Alternative Apparel's Leafy Green Thumb

photo

Ron Finley of LA Green Grounds with an Alternative Apparel Ron Finley T-shirt.

Sure, we all know about Alternative Apparel’s eco-fashions, but the label put its beating heart where its proverbial mouth is.

It hosted a party at its Abbot Kinney store May 23 with fashion designer and urban gardener Ron Finley of LA Green Grounds, a group that builds community gardens in South Los Angeles. At the event, party goers voted to award a $1,000 Alternative Apparel grant to the We Garden project at Westminster Avenue Public Elementary, just down the street from the Alternative store.

photo

Seen at Alternative Apparel party: Costume Designer Charlese Antoinette, left, wearing a jacket by the Improvd label with Orondava Mumford, Alternative Apparel's design director, wearing a Band of Outsiders jacket.