Lynn Girard (seated). Standing from left are Allysia Lyn, Carly Daft and Florence Ratzsch.
NEW LOCATION
Showroom Profile: Lynn Girard
Lynn Girard Showroom
The New Mart, Suite 1203
(213) 625-3341
After 36 years of running a showroom in the California Market Center, Lynn Girard thought it was time for a change.
She moved into a 1,600-square-foot showroom at The New Mart on July 23, and many of her former neighbors from the CMC’s fifth floor also recently made the move. Showrooms for Allen Allen and, Karen Kane were CMC neighbors of the Lynn Girard Showroom. CMC tenant XCVI is scheduled to open at The New Mart in October.
“We are finding ourselves together again,” she said. “We’re such good neighbors. We help each other out.”
Girard said many of her clients suggested that she make the move to The New Mart and its showrooms with a contemporary focus.
The Lynn Girard Showroom will be staffed with mostly longtime employees. Florence Ratzsch has been working at the Lynn Girard Showroom for more than 30 years. Carly Daft has been working for the showroom for a decade. The showroom’s novice is Allysia Lyn, who joined the company in 2014.
“I like someone for every decade age-wise,” Girard said of her staff. “I have someone for every customer, and we sell to every customer.”
The Lynn Girard showroom will start its first LA Fashion Market at The New Mart by representing fashion lines Fabrizio Gianni, Eva Varro, M. Made in Italy, Tricot Jean Marc, Spanx, Belford and Luii. Core wholesale price points range from $40 to $70, Girard said.
The LA Fashion Market also will host some debuts for the showroom’s lines. Luii will introduce some novelty T-shirts during the market. Spanx will introduce a denim line, which will feature premium denim mixed with the line’s shapewear.
