A shot from Volcom film True To This. Courtesy of Volcom.

A shot from Volcom film True To This. Courtesy of Volcom.

Volcom: True To This

Let’s call Volcom a movie studio too.

The Orange County company makes clothes for all board sports activities as well as general fashion, and March 1, it held a premiere at its Costa Mesa headquarters for its feature-length film “True To This.” The film covers the history of Volcom as well as the surfing, skating, snowboarding and general mayhem that went along with the company.

After taking a bow in Orange County, the Silicon Valley of surf and skatewear clothing, True To This will take a tour of the world and screen at 70 world cities including Bangkok, Helsinki, Tokyo, Beijing, São Paulo, Dubai, Manila, Haifa, Israel, and various locations around the U.S. For more

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Volcom Founder Richard Woolcott at the premiere of True To This. Courtesy of Volcom.

information, check out the film’s trailer page.