Lien Vets

Lien Vets

SHOWROOM PROFILE

Noella Showroom

Cooper Design Space, Suite 632

(213) 489-6621

lien@noellashowroom.com

There’s no place like the Cooper Design Space for Lien Vets.

She had worked for the Cooper-based Simon Showroom since 2010, and, when Vets decided to start her own multi-line showroom in August 2013, she had her heart set on staying at the Cooper. “All of my buyers know to find me here,” she said. Many of her friends also work in the building, and it felt like a home to her.

Vets arranged her 800-square-foot women’s contemporary showroom like a boutique, which features shop-in-shop areas for the fashion lines she represents. The core wholesale price points for the showroom range from $65 to $250 for lines such as American Retro, which is headquartered in Paris. Its Fall 2014 line features flight jackets made out of a combination of leather and neoprene materials. Other looks include sweatshirts and T-shirts bearing playful graphics of lipstick-painted lips. The Essentiel line is headquartered in Antwerp, Belgium, and it offers looks such as midiskirts, tops with lighthearted prints and fashions using neoprene material.

The Los Angeles–based Ragdoll LA line takes classic, casual silhouettes such as track pants and T-shirts and adds unique details and stitching. Ragdoll also offers a unique policy for ordering. Ragdoll LA only takes Immediates orders and offers small runs of its styles for retailers.

Noella also represents Los Angeles–based line Aiko and Danish line Gestuz, which offers jeans, jackets and dresses.

For the future, Vets plans to keep Noella a friendly place that offers substantial lines. “I want to keep my showroom more boutique, with six to seven brands,” she said.