BOARDRIDERS CLUB
Quiksilver to Pasadena
Surf giant Quiksilver Inc. will open a location for its Boardriders Club store in Pasadena, Calif. It will move into an address well known to action-sports enthusiasts, 169 W. Colorado Blvd., the former Pasadena location of Val Surf, one of the surf industry’s longest-running specialty chains. Val Surf closed its Pasadena location in August after the lease expired for the 5,500-square-foot store on the corner of West Colorado Drive and South Pasadena Avenue. A construction crew worked to build out the space on Nov. 13, but Quiksilver did not return a call and an email requesting comment on when its Boardriders Club store would open. Quiksilver runs more than 600 company-owned stores around the world.
