California Apparel News

It’s been a Burberry month for Rodeo Drive.

On Nov. 19, Christopher Bailey, chief executive officer and chief creative officer of Burberry, picked up his plaque from the Rodeo Drive’s Walk of Style. Past honorees for the award have included costume designer Catherine Martin, fashion editor Diane Vreeland, and fashion designers Tom Ford, Giorgio Armani and Salvatore Ferragamo. Photographer Mario Testino, a past Walk of Style honoree, presented Bailey with his Walk of Style plaque.

In mid-November, Burberry opened its new Beverly Hills flagship at 301 N. Rodeo Drive. The design of the four-story building was directed by Bailey. It was designed to be a physical store that embraces the digital world and honors the natural world.

The store will feature in-store digital screens that will stream brand content and broadcast live events. The events—featuring new music, film and art—will take place at the Burberry Beverly Hills flagship. Burberry store associates are equipped with iPads that will connect them to the brand’s website and help shop for Burberry goods if an item is not stocked in the store.

The place also features 11 rooms with light paneled walls with touches of dark wood, a spiral stone staircase and Corinthian stone flooring. The store is LEED gold certified, which means that the store designers focused on making it a sustainable building, paying attention to water and energy efficiency and indoor environmental quality. The flagship’s penthouse features solar panels and a garden with local plants.

The flagship will offer the brand’s diverse lines and collections, such as Burberry Prorsum for women and men, Burberry London for women and men, Burberry Brit for women and men, accessories, footwear, eyewear, make-up, and fragrances. The brand also developed an exclusive limited collection for its Rodeo flagship, which includes its famous trench coats.