ELEMENT TEAM: Donavon Dartez, Candice Betancourt-Scott, Marc Falkenstien, Brian Erickson and Scott Bredenkamp
MANUFACTURING
New Hires at Element
Element, the Costa Mesa, Calif.–based brand owned by Billabong International Ltd., announced new hires recently.
Donavon Dartez was named vice president of sales. In the past, he served as a senior vice president of sales for DC Shoes.
Candice Betancourt-Scott was named director of lifestyle marketing. She will oversee lifestyle marketing and PR for the brand. Her résumé includes stints at Nike, Coach and Tommy Hilfiger.
Marc Falkenstien was named brands director. Falkenstien is an Element veteran. It will be his job to develop the Element and Plan B skate businesses.
Brian Erickson was named vice president of merchandise and design. After working at O’Neill, Levi’s and Quiksilver, it will be Erickson’s job to help shape the look of Element collections.
Scott Bredenkamp was named director of operations. He most recently worked at Sole Technology.
Frank Voit, Element’s global GM, said that the new hires will focus on building Element’s North American presence.
“Our number-one priority is evolving, editing and interpreting Element’s DNA so that it resonates in all regions. Although our organization is embarking on a global brand perspective, we want to ensure that we have the best experts focused on regional market objectives. I am confident that the addition of these well-respected industry veterans to our team will accomplish this so that Element can continue to grow and prosper on a global level,“ Voit said in a company statement.
