Dean (left) and Dan Caten
DSQUARED2
Shop Takes Bow on Rodeo
With fingernails painted Halloween black, twins Dean and Dan Caten of the DSquared2 designer label swept into Beverly Hills Oct. 28 for the grand opening of their first U.S. boutique, at 461 N. Rodeo Drive. (It was formerly the address of the Etro boutique, which moved to Two Rodeo Drive in 2013.)
As with all Rodeo Drive stores, the DSquared2 store presented a magisterial exterior look. However, inside the store there was a lot of room for whimsy, including the humorous jailhouse-themed Fall/Winter 2014 collection “Caten Penitentiary.”
“You go in bad and you come out good and fashionable,” joked Dan Caten, who wore a denim DSquared2 shirt.
The Catens started DSquared2 in their native Toronto. They currently reside in London, and the collections are manufactured in Italy. They also intend to open boutiques in New York and in Miami in the next few months. The designers said they wanted to create places where they could show every category in their collection, which runs from men’s suits to red-carpet gowns, streetwear-savvy sneakers, jeans, eyewear and fragrance.
The main floor and most of the 4,500-square-foot boutique is devoted to men’s styles. In the back there’s suiting and tuxedos produced by Isaia, the Neopolitan suit label. DSquared2’s men’s jeans, sneakers, bags and accessories are placed in the front of the store. Women’s styles are located on the first level, or “subterranean” floor, of the shop and includes red-carpet gowns, footwear, bags, jewelry and T-shirts.
The store features dark wood panels and the dressing rooms’ graphics of forests inspired by the Catens’ native Canada. The Catens and Milan-based architectural firm Storageassociati designed the look.
On Oct. 28, DSquared2 threw a gala at a private residence in West Hollywood, Calif., where celebrities Alexander Ludwig of the “Hunger Games” films, Emily Ratajkowski of marriage noire film “Gone Girl,” Dita von Teese, model Shaun Ross, stylist Brad Goreski and Cameron Silver, co-owner of Decades boutique, celebrated the DSquared2 store.
