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Twitter Launches the Buy Button
Twitter’s move into business has been anticipated for more than a year, and on Sept. 8, it became official. The social-media site unveiled a “buy” button, which will allow people to make online purchases without leaving the site.
The San Francisco–based social-media site sent an email to its 271 million users confirming that it had updated its terms of service and privacy policy to pave the way for the test of the buy button.
A Twitter blog, attributed to Tarun Jain, a group project manager for the site, said Twitter users will find offers and goods that they will be unable to find elsewhere. Taking part in the test will be fashion labels such as Burberry, retailers such as The Home Depot, nonprofits such as 9/11 Day and musicians such as Megadeth.
