MONTREAL’S M0851
Making a Los Angeles Bow
Since 1987, Montreal brand M0851 has been making leather jackets and bags for men and women in a workshop in Montreal. It runs a fleet of 22 shops around the world. Other than its New York shop, it had no other branded stores in the United States—until now.
In July, the brand opened a shop at 1426 Montana Ave. in Santa Monica, Calif., said Carole Yu, the licensee who opened the new store. The space formerly housed an LF store, which recently moved to 1522 Montana Ave.
The brand’s name takes an initial from the name of brand founder Frédéric Mamarbachi and the date of his birth. The brand’s main focus is on bags, but it also sells non-leather apparel such as waxed cotton jackets, linen jackets covered with resin, scarves and accessories. Retail price points for women’s leather jackets range from $925 to $995. Yu plans on opening two more M0851 shops in the Los Angeles area in the next five years.
