Play Cloths booth at Agenda show in Las Vegas

Play Cloths booth at Agenda show in Las Vegas


Agenda: Showtime for Emerging Street Labels

Agenda made its fourth run in Las Vegas Feb. 16–18 at the Sands Expo and Convention Center, and for Alfredo Izaguirre, general manager and buyer for LASC boutique in West Hollywood, Calif., it was an opportunity to check out the emerging brands.

High-profile brands such as Hurley, RVCA and Volcom, which have a high profile at Agenda’s Long Beach show in July, did not make appearances in Las Vegas, so there were a lot of chances to spend more time with emerging and up-and-coming labels in streetwear, fashion and skate looks, Izaguirre said.

Izaguirre reported placing orders for brands such as Shwood and Defend Brooklyn at Agenda. “They’re regional brands, and they are growing,” he said. “But in the LA area, they’ll be a great novelty. They are not oversaturated.”

Agenda’s Las Vegas show was heaven for fans of baseball caps. Displaying the increasingly fashionable baseball caps were some of the leading headwear labels such as New Era, ’47 Brand and Mitchell & Ness as well as streetwear and lifestyle cap label The Official.

Footwear labels were an important part of the show, and booths for brands such as Reebok drew big crowds. Brands that made debuts at Agenda Vegas included Aape by a Bathing Ape, the Japanese streetwear brand, and Macbeth, a Carlsbad, Calif.–based brand, which introduced its apparel line.

The Agenda show also tested a new section called (+), or Plus, which is devoted to high-end streetwear, during its recent Las Vegas run.

For the 101 Apparel brand, headquartered in Santa Ana, Calif., Agenda Las Vegas comes at the right time. 101’s Spring and Summer ’15 lines of T-shirts and accessories were released shortly before the show. “We saw a lot of Japanese, European and Latin American retailers,” said Cocoe Tsimahidis, the sales manager for 101 Apparel.