LIME & VINE
Style and Structure Meet Comfort and Versatility
For Young Chung-Stuart, the wave of athleisure and high-end gym clothes, which have captured the attention of so many women, leaves something to be desired.
They are comfortable, and they look good, but a lot of these lines do not offer a heightened sense of style, she said. So Chung-Stuart, brand director of new fashion label Lime & Vine, hopes her line will inject some style and structure into the world of comfortable clothing.
Lime & Vine, which is based a mile away from the corporate headquarters of surf giant Quiksilver Inc. in Huntington Beach, Calif., introduced a full collection for the Fall 2014 season and is set to debut its Spring 2015 collection. No trade-show appearances are planned. Chung-Stuart hopes to introduce the line to retailers with the line’s sales reps taking it on the road.
Some significant looks for the Spring 2015 line include the “Addison,” which is a knit overall that offers a denim look with a distressed style. It comes in colorways of black, white and a greenish “evermoss” look.
Another look is the “Jasmine” top, which features a cowl neck and a boxy silhouette, which, Chung-Stuart said, gives the top a structured look.
There’s also the “Shane” bottom, a French terry moto pant, which features contrast detail in the pocket lining and comes in several colorways, including black, white and “glacier” gray. “It is fitted where it should be and relaxed where it should be,” she said of the bottom, which is inspired by harem pants.
Chung-Stuart worked as a buyer for Kitson, a prominent Los Angeles–based boutique chain, and Forever 21 before signing on to work with Lime & Vine. The line’s designer is Jasmin Elkaim. Lime & Vine—the name doesn’t signify anything, Chung-Stuart said—is owned by I Mar LLC, a Huntington Beach, Calif.–based uniform company.
“It is transitional and versatile clothing,” Chung-Stuart said of her line. “It can transition from morning to noon to night, from work to a yoga session to something you can wear out at night.”
Lime & Vine’s wholesale price points range from $30 to $70. For more information, contact sales@limeandvine.com or call (855) 500-2463.
