The GIG Showroom
The New Mart
For 15 years, The GIG Showroom has been a hub for intimates, sleepwear and swim brands at The New Mart, but after years of representing the first clothes people put on in the morning, the showroom has branched out into new categories.
After representing high-profile underwear Spanx and Calvin Klein, GIG co-owners Stacey and Joel Gossman recently took on some denim and activewear clients. The additional clients demanded more space. GIG moved to a bigger showroom in the building.
The Gossmans and their team moved into a 1,200-square-foot space on the building’s ninth floor. For the past two years, the company was doing business in an 820-square-foot space.
GIG, which stands for Girls/Guys Intimate Gear, recently added denim accounts for Calvin Klein Jeans and the newly introduced activewear line for 2XIST, the men’s fashion underwear line that has been in business since 1991.
However, lingerie brands will remain an emphasis at the showroom. In January, the showroom also added a men's underwear line from the brand Tommy Hilfiger. Other lines include Maison Close, a French brand; Splendid Intimates; Underella by Ella Moss; Clo Intimo; Private Arts; and Maidenform Accessories and WG by Wendy Gonzalez. Wholesale price points range from $4.80 for some Calvin Klein pieces to $200 for catsuits from Maison Close. In late 2014, GIG also announced its representation of Los Angeles–based sister lines WG Edit and The Lovelies. WG Edit is a contemporary clothing line. The Lovelies is composed of lingerie and accessories.
If underwear is the first piece of clothing people put on in the morning, Stacey Gossman said, lingerie and underwear brands have a responsibility to make their consumers feel good.
“We are representing romance,” she said. “It starts with intimates. It should look good, fit well, and be well priced—all of which makes you feel good about yourself.”