Le Slip Français pop-up mon chéri

Le Slip Français pop-up mon chéri

Le Slip Français to Venice

French fashion means couture, right? Oui! ---Mais non.

In the case of Le Slip Français, French made-clothes can be tighty whitey underwear, or just simple briefs. The Paris headquartered Le Slip brand used some of its Gallic charm to create new looks for the brief, as well as doing collaboration lines with designers such as Agnès B and Vuarnet. The brand also performed some novel experiments with the tighty whitey. Scented briefs anyone? They made a splash when the brand introduced them in 2013.

Le Slip Français will open a pop-up shop in Venice Beach at 604 S. Venice Blvd. at Abbot Kinney Boulevard. Apparently it is the French brand’s first foray into U.S. retail. There’s an opening party from 5PM to 7PM today. The store will stay in biz until April 19.