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Hollister Launches Anti-Bullying Campaign With Echosmith
Hollister is chiming in to get the message out loud and clear that bullying your fellow students or colleagues really isn't cool.
This year, the retailer's 2015 anti-bullying campaign is called "All Equal." This is the third year that Hollister has joined the crowd trying to do away with the offensive behavior among middle-school and high-school kids.
Since launching its initiative in 2013, Hollister has donated more than $400,000 to various supporting causes, reached more than 750,000 students and awarded scholarships to 20 students.
For this year's campaign, Hollister along with Echosmith, a Los Angeles alt-pop band, designed T-shirts carrying inspirational messages to battle bullying.
The shirts go on sale at Hollister stores and online on Sept. 11.
