Giejo: Sustainable Fashion With an Edge

Gabby Sabharwal took her fashion marketing and public-relations experience and applied it to launch a swim brand, Giejo which mixes runway inspiration with street style to create pieces that can be worn on and off the beach.

“I know both sides of the industry because not only do I work closely with the designers during their process, but I also understand the business from a sales perspective as well as strategize how to market product and see how the press receives it,” Sabharwal said.

The collection includes mix-and-match swim separates and coverups featuring versatile monochromatic and colorful prints and figure-flattering silhouettes. Giejo features a range of traditional, low-rise bikini bottoms to chic, high-waisted styles to two-toned pieces to playful cutout bralettes and off-the-shoulder bikini tops. Multi-functional details such as removable string ties and multi-tie options offer a secure fit for outdoor activities. Standout pieces include the retro-inspired butterfly bandeau, which features a center knot detail, ruching, adjustable closure and side boning for added support. For an athletic look, the adjustable halter tie top paired with the boy brief bottoms dives into a sporty feel. The one-piece suits, including the black-and-white classic V-neck, feature a sheer side paneling, and the scoop neck offers a color-blocked accent.

“Each season, I curate a selection of limited-edition prints and color combinations that can be effortlessly combined for endless possibilities to suit your style, ranging from eclectic and unconventional to classic and sophisticated,” Sabharwal said.

The designer also believes in staying connected with her customer.

“We take the pain out of swim shopping by offering our customers one-on-one personal style consultations to determine fit and silhouettes,” she said.

Wholesale price points for swimwear tops are $48 while bottoms are priced at $42 and one-pieces at $80. Giejo is currently sold on its e-commerce site as well as at more than 30 retailers worldwide, including online retailers Shopbop and Shopstyle as well as major department stores such as Barneys New York and Saks Fifth Avenue and fashion boutiques Madewell, Creatures of Comfort, Tenoversix and Ron Herman.

For sales information, email info@shopgiejo.com.