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June Business Better Than Expected

For many retailers, there was no June gloom. They did better business than what many Wall Street analysts predicted.

The Father’s Day holiday on June 19, a calendar shift reporting the sales of Memorial Day weekend in June and good weather all contributed to boosting the month’s business.

San Francisco retail giant Gap Inc. reported positive same-store sales of 2 percent in June. It was the first positive comps Gap reported this year. Gap Inc.’s Old Navy Global division lifted the fortunes of the company when it posted a positive 5 percent comp. Gap Inc.’s Banana Republic Global division reported a decline of 4 percent in June. Gap Inc.’s division, which handles its namesake Gap brand, reported a decline of 1 percent in June.

L Brands Inc.—the parent company of Victoria’s Secret, Pink, Bath & Body Works, La Senza andHenri Bendel—posted an increase of 6 percent of its same-store sales in a year-over-year comparison.

However, in a statement, Amie Preston of L Brands said that the month’s business was not entirely easy. “The June merchandise margin rate was down significantly to the previous year,” she said. “ It was below expectations and driven by clearance at Victoria’s Secret.”

Zumiez Inc. gained praise from Wall Street analysts for beating forecasts. The Washington State–headquartered retailer posted a comp-store decline of 4.5 percent. Ken Perkins, president of market analysis company Retail Metrics, wrote in a July 7 note that the 4.5 percent decline was the retailer’s best performance in a year.

The Buckle Inc., a Nebraska-headquartered retailer that runs a fleet of 467 stores, posted a comp-store decline of 10.6 percent. The slump was going to present the long-suffering retailer with a choice, according to Adrienne Yih Tennant of Wolfe Research. “[The Buckle] faces the dilemma of preserving margin or maintaining market share,” she wrote in a July 7 research note.