Under Armour boutique at Americana at Brand. Image courtesy Caruso Affiliated.

Under Armour boutique at Americana at Brand. Image courtesy Caruso Affiliated.

Under Armour to Americana

Performance clothing and footwear company Under Armour opened its first branded boutique this week. It’s at Caruso Affiliated’s Americana at Brand retail center in Glendale, Calif.

The Nike rival moved into a 10,000-square-foot space, which will also feature wearable tech devices compatible with Under Armour’s Connected Fitness platform. The various app platforms will allow people to track, analyze and share fitness activity. Get moving!