New Era Closes L.A. Flagship
A five year run for the New Era flagship on Los Angeles’ Melrose Avenue seems to be over.
The giant shop favored by sports fans and streetwear heads shuttered recently. Offering New Era brand caps bearing logos for popular sports teams, as well as some pop culture characters, the 3,300-square-foot flagship dominated the corner of Melrose and Edinburgh avenues since December 2011.
The Buffalo, N.Y.-headquartered company is scheduled to open a new flagship at the L.A. Live sports and entertainment compound, according to a brand statement. L.A. Live is adjacent to Staples Center where NBA teams the Lakers and Clippers compete. It also is the home for NHL team, the Los Angeles Kings.