Traffic Remodels and Expands Beverly Center Stores
Traffic holds the distinction of being the oldest continuously operating tenant in the Beverly Center. It’s been selling designer looks to Los Angeles’ stylish men and women since 1984, but change is coming to the boutique.
Beverly Center is in the midst of a $500 million renovation, which is scheduled to be completed by holiday 2018. Part of this remodel will be a bigger space for Traffic. The new, 6,000-square-foot store is scheduled to take a bow in the first quarter of 2018. The new shop will be located on the sixth floor, said Michael Dovan, Traffic’s founder. The men’s and women’s shops, formerly housed in separate spaces, will share the same address in the new space. However, there will be separate entrances for the stores. Currently, Traffic’s men’s and women’s shops are located in separate temporary shops.
Dovan said that his business has not missed a step since moving out of its permanent spaces. “I’m not complaining,” he said. “We are still doing well because of our reputation and what we are carrying in the stores.” Brands sold at Traffic include Off White by Virgil Abloh, Thom Browne, Dolce & Gabbana and Alexander McQueen.