Julie Sariñana in a look from Billabong x Sincerely Jules. Image via sincerelyjules.com
Billabong Goes Brighter with 2nd Billabong x Sincerely Jules Collection
Billabong developed a collaboration line with blogger and influencer Julie Sariñana of the Sincerely Jules blog last year. The 2019 debut line featured earth tones. When the major surf brand went for a redux of the Billabong x Sincerely Jules Collection, a decision was made to dive into color, said Katie Singer, global general manager of Billabong Womens.
“We let Julie’s sensibility come out. She has a natural, effortless style that we embraced,” Singer said at a March 12 party for the line in Los Angeles.
The Billabong x Sincerely Jules collection features maxi dresses, swim, rompers and jumpsuits. For the line's marketing campaign, Sariñana traveled to Colombia to photograph the line’s styles in a lush Latin American setting.
