Fashion Superstar Virgil Abloh Helps with A Hip-Hop Merch Project
Music merchandise is a market that is valued up to $3.1 billion, according to a 2016 study from the Licensing International trade group. It’s a proven revenue generator. If a fashion superstar is associated with a project, there’s a chance a merch project will enjoy some added zest.
Virgil Abloh, chief executive officer of the Off-White fashion house and artistic director for Louis Vuitton’s menswear, contributed a sketch to a merch collection for Canadian rapper Nav and his recently released third studio album Good Intentions. The collection was just released on Nav’s merch site shop.navmusic.com.