EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
West Coast-Focused Trade Event to Debut in N.Y.
Matt Meyerson, the former senior vice president of product placement at BWR Public Relations, is leveraging his industry contacts to launch Expose NY, a fashion showcase of West Coast desig...
Dimepiece: Streetwear With a Feminine Touch
Dimepiece’s irreverent graphic T-shirts blend a feminine tone with loud streetwear style. The brand, now in its third season, has added cut-and-sew tops and leggings to its offerings, which previously...
Arturo Rios Hats
ACCIDENTALHATTER: Arturo Rios never dreamed that a part-time job packing boxes in the shipping department of hat manufacturer Fashion Matrix Inc. would eventually lead to becoming a hat designer. The owner...
Fluxus: Art Meets Fashion
Last August, 2-year-old women’s knits line Flux Nouveau relaunched with a new name and a new direction. Chief Executive Officer Martin Paquette still specializes in knits, this time in more-va...
Hot Topic Gives Perez Hilton Celebrity Fashion Line a Whirl
Reality-show stars Heidi Montag and Lauren Conrad have lent their names to fashion lines. On May 7, gossip blogger Perez Hilton, 30, announced he will develop a fashion line for retailer Hot ...
A Parallel Fashion Universe Down Under
An L.A. Take on Australian Fashion Week...
Nela:A 1940s Feel
Newcomer Nela, a division of Panglobal Brand Inc., has reputable fashion roots. Taipei-born fashion designer Hellen Yuan- Edralin designed for notable labels Rozae Nichols...
ecoSkin: Chic and Green
Fashion-forward and environmentally friendly, newcomer ecoSkin is designed by industry veteran Sandy Skinner and produced in Los Angeles. Formerly, Skinne...
Paige: Green and Premium
Launched in 2004, Paige Premium Denim quickly climbed the premiumdenim ranks. The label has grown to include men’s, kids’, maternity and a petite collection, as well as a collection of contemp...
Akiko: Luxe Look
Southern California native and Otis College of Art + Design grad Akiko Yasuda designed for Poleci before launching her eponymous label in 2003. With a notably laid-back design aesthe...
Modify: Surrealist Streetwear
After April 24, the Los Angeles–based artist Sonik Mercury put his mark on the Coachella Arts & Music Festival when he painted his science fiction–style graffiti look on t...
Rosemount Australian Fashion Week: Fashion Rising From Down Under
SYDNEY, AUSTRALIA—
Lauren Moshi: Detail-Driven
Inspired by fine-art galleries, sculpture, jewelry, literature and photography, the brother-and-sister team of Michael and Lauren Moshi launched contempora...
Treatment: Truly Vintage-Inspired
With a decidedly feminine design sensibility and a flair for vintage prints, Testament founder and designer Terry Perlman brings a casu...
Lira Finds Currency in Streetwear and Active
The Lira Clothing line has nothing to do with Italy’s pre-euro currency, said Todd Kellogg, the brand manager for the Chino, Calif.–based label. But it has everything to do with finding new ang...
