Photo detail

GROCERY MEN: Matthew Boelk, left, and Robert Lohman at their factory in downtown Los Angeles

Stories this photo appears in:

Tease photo

Basics on a Local Mission

Groceries

When Robert Lohman and Matt Boelk started the Los Angeles–based Groceries Apparel brand in 2010, they were advised that they could not launch their type of business—a vertically manufactured eco-basics brand. Critics said it was too niche and too expensive to build. Just one mistake could cripple the whole venture. Their advisers were almost right.

Comments

Use the comment form below to begin a discussion about this content.

Sign in to comment