May 18, 2017
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With trade shows returning to in-person, what additional amenities are you offering to exhibitors and attendees, and what developments over the last two years are you maintaining?
Over the past two years, a novel phrase entered the language: “the new normal.” And while it typically describes things that are subpar compared to bad times, there’s no reason “the new normal” can’t mean “better than ever.”
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
Trade Show 2021
After months of developing methods to bring the industry together during the COVID-19 pandemic, many apparel-trade-show producers invested in digital-platform virtual shows, while others waited to safely produce onsite events.
The way we do business in the apparel and textile industries is being altered at lightning speed. With that in mind, the trade shows that serve those industries also are taking major steps to keep up with that changing world. We caught up with trade-show organizers to find out what they are doing to better serve customers.
The trade-show world is always spinning at a fast pace as event organizers try to keep up with competition, technology and the latest demands for better shows. We caught up with the executives from several apparel and sourcing events to find out what is on the horizon over the next three years. Take a look at their plans for the future.
In the months leading up to their events, trade-show organizers are working to create an environment for attendees that will facilitate their business—from fine-tuning the exhibitor mix to lining up a slate of B2B seminars.