Retro elements from Guess? reappear in the Fall 2020 Guess Originals collection that is inspired by the brand's 1990s style.
While the COVID-19 pandemic has slowed retail and trade events in the apparel industry, business seems to be slowly opening up. During the Aug. 2–6 edition of L.A. Market Week, buyers visited downtown Los Angeles’ Fashion District and logged onto digital platforms. Showrooms at the Cooper Design Space, The New Mart and the California Market Center welcomed buyers to safely shop their lines.
Growing up in Washington state, Amanda Fronckowiak always sewed clothes, aspiring to become a designer, but she didn’t know on what category she wanted to focus. Fronckowiak might not have envisioned a swimwear-design future, but that changed during an internship in California prior to her graduation from Central Washington University.
As bricks-and-mortar businesses slowly open under new COVID-19 safety guidelines, e-commerce popularity has increased. During this time, shoppers gained more freedom to research brand commitment to sustainability, according to Marshal Cohen, chief industry adviser of the data and analytics company The NPD Group, Inc.
Los Angeles-based artist Darren Romanelli, also known as DRx has partnered with the LeRoy Neiman and Janet Byrne Neiman Foundation to create a capsule collection blending the artists' works to benefit a good cause.
A virtual-retail veteran is entering the digital trade-show space as event producers continue to explore alternatives to on-site apparel-industry forums. Los Angeles-based FashionGo recently announced that it would produce FashionGo Week Aug. 24-Sept. 6.
Exchanging its space at New York City’s Javits Center for a virtual model, Texworld USA and Apparel Sourcing USA hosted its inaugural digital event July 21-23.
After announcing the cancellations of its May Hong Kong event and April Amsterdam edition, followed by the rest of its early and mid-2020 on-site event calendar, denim-industry event producer Kingpins hoped to return to on-site shows by October, but on July 23, the brand’s founder Andrew Olah announced that the denim world would have to wait.
Dreaming of Rio
Born in Rio de Janeiro, Bromelia Swimwear maintains its Carioca roots after a move to Los Angeles, as customers seek joy in bright colors with fun patterns to elevate the summer mood.
As the swimwear industry’s most-anticipated annual event, Miami Swim Week’s absence from the fashion calendar due to the COVID-19 pandemic left retailers, manufacturers, brands and event organizers wondering, “When will we meet again?”