Denim maker Jason Trotzuk sought to create a product that would reflect the voice of a new generation of customer that he had not yet reached. Through examining the issues that concern his new audience, he has focused on creating a better denim brand for those who embody the Modern American.
Making it in America
The movement to support domestic manufacturing in the United States was growing prior to the outbreak of COVID-19 at a slow yet steady pace. With supply chains disrupted and early shortages of personal protective equipment, apparel makers were faced with difficult decisions. One option was to become essential businesses by making the supplies necessary for essential workers and, eventually, the public.
Along with the launch of its HBO Max streaming bundle, Warner Media Group also unveiled television program “Legendary,” a reality competition based on the fantastic world of underground ballroom culture.
For Summer 2020, designer and fashion blogger Gabi Gregg—also known as GabiFresh—teamed up with Swimsuits For All on a new collection that celebrates Gregg's style evolution.
Following the announcement earlier this month that its June Apparel & Accessories Market would be hosted June 23–26, the Dallas Market Center revealed today that its Men’s Market would be held Aug. 14–17.
After non-essential businesses closed in Los Angeles due to the COVID-19 pandemic, Beverly Hills couture designer Pol’ Atteu and his partner, Patrik Simpson, have shifted from selling out of the designer's boutique to make masks from their home, but also contribute to the community by protecting the homeless population.
Apparel-industry trade-show organizer Informa Markets Fashion announced that it would postpone the August edition of its biannual Las Vegas events.
Founded to cultivate design talent in the industry by elevating black designers and apparel makers, the Black Design Collective announced last week the launch of its COVID-19 Crisis Response Fund.
Amid the planning of cities and states reopening for business across the United States, only plans for interaction on a small scale, such as curbside pickup at retailers, crowd-size control and socially distanced dining, have been considered during this stage of the COVID-19 pandemic.
Since the onset of the COVID-19 shutdowns, much of the globe’s businesses deemed nonessential have strategized to conduct meetings, engage in commerce and reach consumers in ways executives could never have imagined. While trade shows across industries have increased their digital platforms over the last few years to ease attendee navigation of event layouts and facilitate meetings between exhibitors and visitors, new event strategies have led the apparel segment to go virtual.