May 14, 2020
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With trade shows returning to in-person, what additional amenities are you offering to exhibitors and attendees, and what developments over the last two years are you maintaining?
Over the past two years, a novel phrase entered the language: “the new normal.” And while it typically describes things that are subpar compared to bad times, there’s no reason “the new normal” can’t mean “better than ever.”
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
Since late last year, COVID-19 has been causing widespread turmoil around the globe. As many apparel companies attempt to keep their clients and customers safe—while trying to remain in business—they are looking to their trusted partners for new paths to buying and selling.