November 12, 2020
Stories this photo appears in:
Trade Show Q&A
What sustainable, ecological actions can trade-show producers take to create greener events?
Trade-Show Q&A: As on-site event restrictions are being lifted, how are you approaching trade-show production, and will you utilize virtual options to extend your reach?
Following a tumultuous 2020, when most on-site events were suspended and the trade-show industry was defined by virtual offerings, Zoom meetings and health regulations to suppress the spread of COVID-19, the second half of 2021 is seeing a long-anticipated return to fashion-industry productions hosted on location. While many in the industry are looking forward to returning to the show floor in person, a number of opportunities for expanding show reach through virtual tools were discovered during this time.
Trade Show 2021
After months of developing methods to bring the industry together during the COVID-19 pandemic, many apparel-trade-show producers invested in digital-platform virtual shows, while others waited to safely produce onsite events.