November 19, 2020
Planet Blue’s Santa Monica location is one of the company’s 12 bricks-and-mortar to close, though the brand will maintain an online presence.
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Since 1995, Planet Blue has sold swimwear and contemporary, beach-inspired styles with a bohemian edge for women at its bricks-and-mortar stores and on its digital channel, shopplanetblue.com. Earlier this month, the shop announced through email and its social-media channels that it would be closing its 12 physical shops while maintaining an e-commerce presence.