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Color authority Pantone announced its Color of the Year this week with the introduction of the first hue it has ever created—Very Peri. | Photo courtesy of Pantone

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Pantone Creates New Color for COTY 2022

Pantone COTY 2022

Inspired by creativity and the spirit of invention, Pantone 17-3938 Very Peri has been announced as the color authority’s Color of the Year 2022, with the tone resembling a periwinkle blue that features a violet-red undertone.

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