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Archive Resale’s data-driven model has enabled M.M. LaFleur to enter the secondhand resale market through the brand’s Second Act destination.

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Archive Resale Uses a Brand-Centered Approach to Redefine Digital Resale


While sites that cater to consumers who want to bid adieu to their old clothing in exchange for a bit of cash have dominated the online resale space, Archive Resale has introduced a model that benefits both brands and sellers. Founded in 2020 by vintage-clothing enthusiast, Google alum and now Archive Resale Chief Executive Officer Emily Gittins and Ryan Rowe, the company’s chief technology officer who is a design, data and user-experience expert, the platform is quickly gaining traction to fill a void in the market.

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