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Levi’s loyalty program, which launched in 2020, has built a customer pool that now includes 5 million members; using AI, this facet of the company’s business is more personalized to each client than ever before.

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Levi’s Katia Walsh Shares Real Insight Regarding Digital, Data and AI

Technology

A company that has followed a progressive course over its 168-year history, Levi Strauss & Co. has played an important role during revolutionary moments within history. From creating an integrated employment force in the mid–20th century or ensuring greater supply-chain transparency in the 1990s to encouraging United States citizens to vote in 2020, the San Francisco–based denim leader has remained committed to progress.

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