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Erik Ulin, vice president of marketplaces for NuOrder (left, image courtesy of NuOrder), and Kerry Murphy, founder of The Fabricant (right, image courtesy of The Fabricant), are two innovators leading the charge for the continued use of digital tools even as the fashion industry returns to on-site events.

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Digital Tools Continue to Play an Important Role in the Hybrid Trade-Show Model


Through e-commerce platforms, digital fashion houses, video-conferencing options and artificial intelligence–powered event-networking tools, in 2020 the apparel industry relied heavily on digitalization of many of its practices—a shift that was long overdue. A harsh reality for many within the industry was that they should have been cultivating their digital approaches to business long before a pandemic brought business to a halt.

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