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When Givenchy decided to come to the U.S. only one retail location would do, of course—the equally iconic Rodeo Drive in Beverly Hills, Calif. | Photo courtesy of Givenchy

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Givenchy Makes Its Debut on Rodeo Drive


Hubert de Givenchy launched his eponymous brand in 1952, five years after rival Christian Dior debuted his “new look.” But Givenchy had some innovative ideas...

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