Swim-Surf

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Category Path
Active /Swim-Surf/Active
Skate /Swim-Surf/Skate
Surf /Swim-Surf/Surf
Waterwear /Swim-Surf/Waterwear

Los Angeles Swim Week Energizes Market With Runway Shows

Photos by Arun Nevader/Getty Images for Art Hearts Fashion

Petals and Palm

Gorgeous blooms in tangerine, sky blue, bumblebee yellow and striking white stand out, supported by …

Wild on Paisley

Big-cat prints yield wild swim styles that honor the ferocious and graceful beauty of the …

Retro Radiance

Bright colors attract attention in neon pink, blue, yellow and green, while bold colors reminiscent …

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Los Angeles Swim Week Energizes Market With Runway Shows

Swim Fashion

Michael Costello x Revolve runway looks with festive, colorful resortwear and swimwear perfectly closed out Los Angeles Swim Week. Through a partnership with Fashion Tech Works at The New Mart and Art Hearts Fashion, 20 designers in all took to the catwalk.

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Miami Swim Week Boasts a Variety of Offerings From Distinctive Shows

Swim & Surf

An abundance of style was the common thread during the recent installment of Miami Swim Week...

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Growing Sustainability Trends in Swim Continue to Shift the Category

Industry Focus: Swim

California Apparel News asked swim-industry experts: From eco-friendly initiatives to body positivity, what aspects of sustainability resonate most with your customers for 2024 into 2025?

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SS25 Swimwear: Fashion as Usual

Swim Trends

Swimwear keeps blurring the line between fashion and sportswear to become an integral part of a woman’s wardrobe. It’s a phenomenon that involves both the hijacking of sportswear-aesthetic codes and new ways of treating swimwear as a fashion item to be integrated into complete silhouettes.

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Art Hearts Fashion Hosts 10 Days of Events Showcasing Over 30 Designers

Miami Swim Week

Art comes from the heart, and inspiring and innovative design comes from Art Hearts Fashion.

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Earlier SwimShow Dates Greeted Positively by Buyers and Press Alike

Miami Swim Week

Over 40 years ago a group of swim-industry experts got together to talk shop, and today that same gathering is internationally recognized as Miami Swim Week. And with each year, the pioneering SwimShow continues to evolve and innovate.

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Jams World, Founded by California Surfer Dave Rochlen, Turns 60

News

Hawaii-based surf brand Jams World is celebrating 60 years in business, and company President Pua Rochlen continues the legacy started by his late father, Santa Monica, Calif.–raised surfer Dave Rochlen.

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Planning Swim Strategy for Year-Round Success in a Season-Specific Category

Industry Focus: Swim

California Apparel News asked swim-industry insiders: What is the single most-important piece of advice you feel is crucial for your associates, colleagues and peers to plan a successful swim strategy for the remainder of the year?

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Judy Stein Sets Swim-Event Trends as the Category Evolves

Swim/Surf

For more than 40 years SwimShow has been the must-visit destination for conducting serious swim-category business in the United States. As its founder, Judy Stein continues to set the bar high with each edition.

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ViX Paula Hermanny Taps Into Surf Culture for Water Sports Capsule

Swimwear

San Diego–headquartered swim brand ViX Paula Hermanny recently released its limited-edition Water Sports Capsule, nodding to the founder’s upbringing in Brazil’s surf culture with silhouettes in black and white and pieces with UV protection and neoprene trim.