EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
New Resources Guide: Beautiful Fuuml;l
Launching for Fall 2009, the Beautiful Fuuml;l line of menswear brings sophisticated East Coast details to laid-back West Coast styles. Founded by brothers Alejandro and Andres Rodriguez, the collection is equal part...
New Resources Guide: Absolute Design
Former Los Angeles–area buyer Marla Hirschfeld, who now lives in Arizona, has launched a line of headwear with a cause...
New Resources Guide: StudioVM
For many years, designer Varunee specialized in clean, elegant looks seen in her eveningwear line, which bore her name...
New Resources Guide: Coton Blanc
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New Resources Guide: Sweet Petites
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New Resources Guide: Ice It by Bebe Z
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New Resources Guide: Maj
Native Californian Julie Jun used an acronym of her family’s names (Max, Aaron and Julie) for the name of her contemporary clothing brand, Maj....
New Resources Guide: Civil Smith
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New Resources Guide: Comune
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New Resources Guide: Charlotte Tarantola for Disney
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New Resources Guide: Itsola
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New Resources Guide: Eddia
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New Resources Guide: Ed Hardy Snow
The slopes are about to get a little more colorful. Christian Audigier, the designer behind the Ed Hardy brand, recently licensed his tattoo-inspired art and graphics to snow wear and hard goods licensee Wint...
New Resources Guide: Protea
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New Resources Guide: BG Haute
Scala Eveningwear Inc. kicks the sparkle and spectacle quotient up a notch on its prom, social-occasion and eveningwear dresses with a new premium division, BG Haute. The Los Angeles–based company has ...
