EVENTS
GUESS JEANS Opens Los Angeles Homecoming Flagship
By Alexandra Romero, Contributing Writer | February 12, 2026
GUESS JEANS opened its Los Angeles Homecoming Store at Melrose Avenue and San Vicente Boulevard Jan. 31, signaling a return to the brand’s California roots and the next phase of its global retail strategy.
FASHION SHOOTS
TRENDS
NEWS
Spreegirl
Launched in 2006, Los Angeles–based lingerie brand Spreegirl is targeted to fashion-forward women ages 18 to 30 and is stocked in over 140 retailers, including Von Maur Department Stores, Urban Out...
Bebe Looks to Outside Designers to Boost Sales
Bebe Stores Inc. is debuting a new capsule collection called Tara Subkoff for Bebe on Feb. 2. It will be the first of the mall-based retailer’s series of collaborations with up-and-coming, bu...
ASR/Foam Bring Back the Brat Pack
The Action Sports Retailer Trade Expo and Foam magazine presented a “Breakfast Club: Return of the High School Clique”–themed...
In Bloom by Jonquil
Described as “flirtatious sleepwear, loungewear and playwear, In Bloom by Jonquil is based on a figure-flattering molded-cup bra built into chemises, camisoles and other lingerie items...
Uni-Form
Military style is refined with a clean, tailored menswear aesthetic for a look that commands attention. Look for these key styles Feb. 12–15 at the MAGIC Marketplace, Project Global Trade Show, Pooltra...
Hong Kong Fashion Week Sends Up a Bright Flair
HONG KONG—Bright colors were all the rage on the runways during the 18
Zachariah Bryant: Contemporary Take on Luxe Classics
Designer Zachariah Bryant came back to Los Angeles after living in New York and Australia with the urge to create a line of casually luxe classics. The result, his self-named contemporary line debutin...
M...The Movement: An Artisanal Approach to Street Fashion
Designer Michael Herrera mined his heritage and lifestyle to create Mhellip;The Movement and MVMT, two new contemporary men’s lines that reflect his eclectic, street-inspired aestheti...
Cohesive: Turning Prep on Its Head
Founder David Appel didn’t have to look far for inspiration for Cohesive, his new contemporary men’s line, which shipped its first collection in November. “I’m a guy who likes fashion,” he...
Livin' on the Edge
Bold colors, graphic prints and ’80s silhouettes. Action sports and streetwear designers are definitely living on the edge this season. The two categories will merge their rebellious style at the upcoming Acti...
Costume Guild Names Honorees
The Costume Designers Guild announced this year’s honorees and nominees for the group’s 10th annual Costume Designers Guild Awards, set for Feb. 19 at the Beverly Wilshire Hot...
Christian Weber to Split With U.S Backers, Moves to Italy
Christian Weber, the founder and creative director of Los Angeles– based designer label CW Christian Weber, has split withhis U.S. backers, Alliance Apparel Inc., a Korean-American co...
Directives West: Light & Bright
Fashions ranged from frilly to tomboy at the Directives West buying office’s fashion shows Oct. 8 at the California Market Center, but the unifying themes o...
Fabrics With an Eco Edge
With the current influx of eco-conscious fashion collections, the demand for sustainable and organic fabric is increasing. The recently opened Los Angeles–based textile compa...
'Desperate Housewives' Designer to License Her Collection
Cherokee Inc., the California king of brand building in the apparel and accessories world, has signed an agreement with designer Cate Adair to explore licensing opportunities for her...
