FASHION

Heidi Merrick Approaches 20 Years With Gratitude and a Bold Attitude

By Dorothy Crouch, Contributing Writer | July 17, 2026

The Heidi Merrick brand has pushed beyond the boundaries of Hollywood glitz, redefining California luxury fashion for 20 years. As its namesake designer reflects on her brand’s path, she relays a message of rethinking the elements that define elevated California fashion.

NEWS

Style LA Goes Hollywood

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Tovar: Dressing Out of a Suitcase

Between designing in Los Angeles, sourcing materials in New York and Hong Kong, babysitting production in Hong Kong, and taking two requisite out-oftown holidays per year, Terence Yeung spends a lot ...

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LA Fashion Week: FBI Fashion Gala to Feature MAFI Award

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Two Figs: Loungewear Fit for Full Busts

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Fair Verona: Whimsical Fairy-Tale Lingerie

The designers of Fair Verona lingerie, sisters Nila and Misha Myers, spent much of their youth burning through free airline tickets courtesy of their mother’s Delta Airlines employee perks. It...

Fashion Resource Guide

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10.Deep's Camouflage Rule: Don't Blend In

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Design Piracy Debate Continues

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