FASHION
Heidi Merrick Approaches 20 Years With Gratitude and a Bold Attitude
By Dorothy Crouch, Contributing Writer | July 17, 2026
The Heidi Merrick brand has pushed beyond the boundaries of Hollywood glitz, redefining California luxury fashion for 20 years. As its namesake designer reflects on her brand’s path, she relays a message of rethinking the elements that define elevated California fashion.
FASHION SHOOTS
TRENDS
NEWS
Resource Guide
3A Products of America is a symbol of quality, serving you since 1975. Send your samples to us. We will help you save money. Custom orders to meet your needs: snaps, knitted elastic,...
Kingpins Expands in New York to International Market
NEW YORK—The July 19–20 run of Kingpins, the boutique denim trade show organized by Olah Inc., stretched out this season across two floors of the Skyline Studios loft space ...
Surf, Skate, Street Fashion for Charity
Surf, skate and street fashions were made for sports and good times, but Kevin Murray is interested in skate and street brands that also raise money to help the needy....
Eco Skate: Element Emerald Collection Debuts
In 2008, the Element skateboard and apparel line produced an awareness-raising campaign called “Power to the Planet,” where skateboarders and artists made statements at...
Hong Kong Fashion Week Shows Highlight Up-and-Coming Designers
HONG KONG—Emerging talent was displayed front and center at the four runway shows that marked Hong Kong Fashion Week, held July 4–7....
Royal Visit to L.A.
Great Britain’s Duke and Duchess of Cambridge toured the Inner-City Arts campus in downtown Los Angeles on July 10, the final day of their North American tour. Los Angeles childrenswear maker—and longt...
Plaid: Denim of a Different Stripe
For her debut collection, designer Erin McColl whipped up her own versions of classic staples, ranging from T-shirts to the pencil skirt and five-pocket jeans....
Waterwear 2012 Mikoh: Two Sisters With a Dream
As tweens, Kalani and Oleema Miller lived the life of surfer girls...
Waterwear 2012 D'amore Swim: Two Sides of Swimwear
She’s a model, actress, DJ, and friend of Paris Hilton and Kim Kardashian. Now Caroline D’Amore can call herself a swimwear designer, too...
Waterwear 2012 Limeade California: Sweet on Swimwear
For the past 12 years, designer Louise Kolesnikow’s background as a designer traditionally has been in the contemporary sportswear field, working for companies such as Poleci and ABS by Allen Schwartz....
Roy: Denim With an Oakland Pedigree and a Reverence for Vintage
When denim entrepreneur Roy Slaper of Oakland, Calif.–based Roy started out in 2007, he had no aspirations of creating a jeans line or making money off his new venture. It was his love of sewi...
IntelliSkin Apparel Designed With Posture in Mind
Newport Beach, Calif.–based IntelliSkin was created by a sports physician to help athletes improve posture while training or in recovery after injury. ...
Waterwear 2012 Calavera: A Surfer Girl's Dream
A few years ago, Anna Jerstrom gave up her job as an investment banker in London to take on an endless summer of waves in Costa Rica...
Billabong's Stylish Block Party
Billabong’s Design for Humanity party drew a jam-packed crowd that took in the live music, surfboard shaping, T-shirt printing and runway show, featuring designs inspired by rock ’n’ r...
Education Resource Guide
FIDM/ Fashion Institute of Design & Merchandising 919 S. Grand Ave., Los Angeles CA 90015 (213) 624-1200; Fax: (213) 624-4799...
