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S.M.N. Plans To Offer the ‘Real’ Premium


S.M.N. Studio sells men’s denim that retails from $200 to $600, but the pricing is not a repeat of the go-go days of Los Angeles’ premium-denim business from a decade ago when denim labels typically asked consumers to pay hundreds of dollars for a pair of jeans, according to Jazmin Kim, cofounder of S.M.N.

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