February 4, 2021
Button Up Boutique store exterior | Photo courtesy of Button Up Boutique
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What’s Checking: Digital
The COVID-19 pandemic forced retailers across industries to go on a crash course developing and scaling up their e-commerce. For many in the apparel industry, this platform saved their businesses. Applying principles of convenience to allure customers to their shops, including personal styling, shopping-incentive discounts, complimentary delivery and curbside pickup, fashion businesses also relied on selling through digital boutiques.