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Z Supply | Photo courtesy of Z Supply

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What's Checking: Indie Retailers Ramp Up Digital Commerce During Pandemic

What’s Checking: Digital

The COVID-19 pandemic forced retailers across industries to go on a crash course developing and scaling up their e-commerce. For many in the apparel industry, this platform saved their businesses. Applying principles of convenience to allure customers to their shops, including personal styling, shopping-incentive discounts, complimentary delivery and curbside pickup, fashion businesses also relied on selling through digital boutiques.

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