CaliforniaApparelNews.net
Where fashion gets down to business
You are not logged in. log in»
SEARCH
News
February 3-9, 2012
Fashion and Apparel News - Features - Apparelnews.net
The basic model for the physical store has not changed in decades, but the traditional setup of merchandise, cash register and sales staff might be taking a big step forward with new technology.
Call it an arms race for consumers’ attention, said Chitra S. Dabas, assistant professor of apparel merchandising and management at California State Polytechnic University, Pomona.
Physical retailers are seeking new ways to attract shoppers without using the blunt instrument of a big sale. “Price competition has gone up so much,” she said. Giving stores a new tech edge is one way to appeal to the e-commerce generation.
Examples of models more»
E-Commerce's Brand-New Bag
February 03, 2012
Over the past decade, few places have been more fashionable than Japan, and new e-commerce venture Little Black Bag thinks the whole world will embrace the Japanese shopping custom of fukubukuro.
The word is translated as “lucky bags,” and these bags contain everything from toys to food to fashion, typically at a discounted price. Retailers all over Japan sell fukubukuro on New Year’s Eve, but on Jan. 21, the concept bowed online at new e-commerce site Little Black Bag. The e-commerce venture, with offices in Los Angeles and New York City, promised to mix the social frenzy of Facebook and Twitter with the skyrocketing popularity of e-commerce, said Dan Murillo, Little Black Bag’s co-founder and chief executive.
The Little Black Bag experience starts with a single member, who creates a profile of the products she prefers. The e-commerce site’s demographic is fashion-obsessed women ages 22 to 40. Monthly memberships are $49.95, and single bags cost $59.95. The more»
Columns
Retailing
Retailers Look to Social-Media Analytics for Next Steps
by Deidre Crawford, Technology Editor February 03, 2012It’s a given that a Facebook or Twitter page can raise the profile of a business, but retailers are still trying to figure out exactly what’s to be learned from all those followers.
Brands are looking to social-media analytics to go beyond re-tweets and “likes” to drill down and decipher which products are successful, where there’s room for improvement, what customers want to see more of—and, of course, how to create a loyal following.
In addition to Twitter and more»
Profiles and Q&As
Jenette Bras Opens in Pasadena
Jenette Goldstein opened her Jenette Bras shop in 2009 in the Los Feliz neighborhood of Los Angeles to be a haven for women such as herself who wear the hard-to-find small bands and full-cup sizes. Goldstein’s personalized approach to fitting customers one-on-one and her edited selection of only the prettiest bras have made Jenette Bras a destination, drawing customers from all over the Greater Los Angeles area.
In December, she opened a second location, in the Old Town neighborhood of more»
RSS